OutFront: People on the Move & Letter to the Editor

Experian: Ralph Sherman has joined this data and marketing services provider as SVP of finance and administration for the marketing solutions group. He previously served as SVP and CFO of ACNielson.

Please send your People on the Move announcements to mgriffin@napco.com.

Dear Editor,
The article by Stephen R. Lett, “Prepare For the Postal Hike” (August 2006 issue, pgs. 38-39) shows a nice table relating a paper test, suggesting there is a $13,000 postage savings to offset the $943 loss (possibly due to the lighter catalogs being a little less acceptable). The $13,000 is based upon 1 million catalogs, yet the test is for just 46,579 catalogs.