Outbound Strategies (1,010 words)

Kislik emphasizes that offers should not be general, but specific to the customer's past shopping patterns. She says it isn't always necessary to offer a discount on a particular product, but calling with a limited-time pricing offer can be suggestive.

Kislik advises that in order for the pre-call to be effective, staff must know the product line so they can handle full orders and questions. The TSRs must also have good phone manners.