Outbound Strategies (1,010 words)

"Companies have to realize that reps can't be on calls 59 minutes out of the hour," explains Lieber. "The difference between 59 and 49 minutes in the grand scheme of things doesn't get you more."

The predictive dialer can be useful when targeting your best customers. After the call list has been tailored, different scripts can be loaded for each offering. Some dialers can use the final screen of a transaction, rather than estimated talk time, to trigger the next call, typically lowering abandon rates.