Outbound Strategies (1,010 words)

Mitch Lieber is president of Lieber and Associates in Chicago, a company that specializes in telemarketing consulting and integrating outbound calling with direct mail campaigns.

Lieber says most companies think keeping the dialer pace excessively high will increase the telemarketers' output. Not so, though. In fact, lowering the dialer pace and using a few tricks will actually make your employees and customers happier.