Outbound Strategies (1,010 words)

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The Direct Marketing Assoc-iation recently adopted a 5 percent abandonment guideline in response to legislative threats to ban predictive dialing.

Despite its controversial public image, predictive dialing can be instrumental to running an outbound calling campaign. Predictive dialers automatically dial numbers based on certain criteria, usually talk time. The rate at which they make calls, or their pace, can be adjusted. Unfortunately, automated dialers using estimated talk time cannot tell if a representative has completed a call and may occasionally result in hanging up on, or abandoning, your customers. But if done correctly, predictive dialing can make your telemarketing more efficient and help keep your TSRs from burning out.