Outbound Strategies (1,010 words)

TSR Training

Andrew Wetzler, catalog consultant with Andrew Wetzler and Associates in Boca Raton, FL, says training TSRs is often where companies lose ground.

"For the most part, inside sales [departments] and telemarketing companies do a horrendous job of training their team," says Wetzler. "The person calling starts out at a serious disadvantage."