Outbound Strategies (1,010 words)

The Gift List

From a cataloger's perspective, there are logical times to make outbound calls to customers, says Jack Schmid of J. Schmid & Associates in Shawnee Mission, KS.

For food-by-mail and gift catalogers, he says a key time is when the cataloger has had no response from a mailing to a customer who typically orders and purchases frequently. Usually, these calls are placed during gift-giving and peak event-planning times of the year.