Outbound Strategies (1,010 words)

An Internet/phone presentation not only provides a walk-through of the product line, but also a slide presentation about the company. Emerick says one combo-call from a telesalesperson can establish a relationship equivalent to the first three meetings with a salesperson.

"A person on the phone can do the presentation seven or eight times a day versus a salesperson who can do an on-site presentation three to four times a week," says Emerick. "You get to the good ones [customers] quicker this way."