Outbound Strategies (1,010 words)

The Internet-Call Pitch

When it comes to business-to-business telemarketing, the trend is moving toward an interactive marketing presentation. According to Tracy Emerick, president of Receptive Marketing in Hampton, NH, prospecting in b-to-b will only hurt your bottom line. Instead, Emerick suggests making an interactive sales pitch using the phone and the Internet to businesses that have already indicated interest in your products.