The 2008 Catalog Success 200
Our sixth-annual ranking of the year’s leading catalogers as measured by housefile growth rates
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Companies of all sorts can quantify their value in numerous tangible ways, from sales volume to store counts to merchandise value and so forth. For catalogers and multichannel marketers who rely primarly on the catalog/online/direct element of their businesses, it's all about growing the housefile. If a multichannel marketer is adding new customers at a rapid clip, that's a winning team you want to be a part of.
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- People:
- Paul Miller
- Places:
- U.S.
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