Cover Story: The 2009 Catalog Success 200
Our Seventh-Annual Ranking of the Year’s Leading Catalogers as Measured by Housefile Growth Rates
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Paul Miller
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We whittled down a file of more than 2,800 to 900-plus for further examination, removing compiled files, e-mail-only, Internet-only, non-U.S. and those lists with 12-month housefiles of less than 10,000 names. Eventually, we knocked it down to the 200 with the largest year-over-year housefile growth.
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