Cover Story: The 2009 Catalog Success 200

We received 12-month housefile counts from our data partner, Marketing INFORMATION Network® (mIn), which helps compile and independently verify the data with catalog list owners. mIn independently verifies this data with list owners on a rotating basis throughout the year, per the columns marked “Recent [and ‘Previous’] 12-mth. housefile and month confirmed.” The confirmed dates vary by cataloger, and all are as close to 12-month comparisons as possible. Catalog Success editors accessed mIn’s datacard database system, which consists of thousands of list rental cards.