The 1st Catalog Success Latest Trends Report
Our Groundbreaking Benchmark Survey on Catalog/Multichannel Mailing and Marketing Practices
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The survey contains a statistical analysis of a questionnaire we sent to the entire Catalog Success e-mail list in late August. The first two questions screened out any noncatalog decision makers. That left us with completed surveys from 175 catalogers — 97 consumer, 78 B-to-B. These are great numbers, but if you didn't respond or didn't receive our questionnaire, be sure to the next go-round.
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