Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

5. Mall traffic may be down, but increase catalog circulation deliberately.
“We’d like to see [consumers going to stores less due to rising gas prices], but we’re not going to increase catalog circ in anticipation of that. As results improve and more customers order, then we’ll increase circ.”
Joan Abrams, Specialty Catalog Corp.
“Riding the Paper Tiger” by Joe Keenan,
August, Catalog Success