Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

MERCHANDISING/PRODUCT SOURCING

45. Pop the right questions to would-be vendors.
In addition to your standardized criteria, ask each potential supplier these questions: 1. What’s the one thing that really sets you apart from the others in your business? 2. If you had to pick just one product to make, what would it be?
Rob Behnke, Fair Indigo
“Beyond the Spreadsheet: Choosing product vendors requires intense scrutiny,”
May, Catalog Success