Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

43. Contract shipping options.
With the abundance of freight options available, contract with them all to get your customers the best rate. On your Web site, list every shipping choice for customers after a purchase, with pricing included. Invariably, customers select the lowest price. If a carrier raises its prices, it’ll see a drop in business.
Doug Eckrote, CDW
“How CDW Delivers on the Back End,”
June 24, Catalog Success: Tactics & Tips