Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

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27. Landing pages rule.
Double profits by creating targeted landing pages for visitors from paid search ads, e-mails and URLs printed in catalogs.
Larry Kavanagh, DMinSite
“Nail the Landing,”
April, Catalog Success

28. Brand vs. nonbrand paid search marketing.
Analyze your paid search campaigns both with and without your branded terms. Challenge your paid search agency or in-house team to drive profitable sales growth out of your nonbrand portfolio.
Alan Rimm-Kaufman, The Rimm-Kaufman Group
E-Commerce Insights column, “14 Hot Ideas in Free and Paid Search,” J
anuary, Catalog Success