Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

24. Act on new postal requirements quickly.
In March 2009, the USPS will implement new delivery address placement and format requirements for flats (standard size catalogs). If your catalog doesn’t meet the new requirements, it could be disqualified for Standard mail rates. See http://pe.usps.com/federalregisternotices.asp.
Kathy J. Siviter, Postal Consulting Services
Understanding Postal column, “Watch Out for This New Rule … It Could Co$t You Big Time,”
July, Catalog Success