Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

POSTAL, PRINTING, PAPER

23. Selective paper trimming.
In response to rising paper costs, some catalogers are targeting only specific pages within their books to reduce basis weights. One way to cut the weight of an order form is with a hybrid sheet, which features a blend of kraft pulp and mechanical pulp.
Carolyn Heinze, writer
“Get Fit to Print: Lightening Paper Weight is Trickier Than It Seems,”
March, Catalog Success