Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

PRODUCTION

22. Postcards for prospecting.
Mail postcards with a clear offer and actionable message to prospect for new customers. Postcards cost 15 cents to 25 cents to mail — a far cry from the cost of a full-blown catalog.
Dawn Flook, Catalogs by Lorél
“12 Creative Tips to Pump Up Sales and Cut Costs,”
January, Catalog Success