Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

17. Keep your eye on the competition.
Go shopping on your competitors’ sites, and take notes. While not copying, make note of what functionalities your competitors’ sites offer so you have an idea what customers expect from an e-commerce site.
Andrea Downing, PBS
“6 Steps to a Successful Web Site Redesign — How PBS Did It,”
June 17, Catalog Success: Tactics & Tips