Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

15. The homepage’s juggling act.
A perfect homepage is a balancing act between images and graphics that help sell products and text that enhances SEO. Show many products on the homepage to create visual clues to confirm what products you’re selling.
John Deneen, SiteForm
Creative Cut column, “FlagClothes.com Needs to Fly Its Colors,”
July, Catalog Success