Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

E-COMMERCE, E-MAIL

11. Don’t abandon the Internet.
Studies indicate that 60 percent to 75 percent of seniors use dial-up access to go online. Therefore, avoid using Flash, high-density images that can cause Web pages to load slowly. Most seniors don’t care about bells and whistles anyway. Your site’s design should focus on speed and content.
Richard Tooker, KnowledgeBase Marketing
“Respect (and Sell to) Your Elders,”
Jan. 29, Catalog Success: Tactics & Tips