Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

9. Make promotion sites easy to remember.
An 18-digit coupon code in print will be difficult for many and impossible for some to correctly type for a Web site offer. Instead, try an easy promotion code, such as “SUMMER15” for 15 percent off summer items, which is easier to remember than a complex string of letters and numbers.
Gary Harrison, Interprise Software Solutions
“4 Tips for Cross-Promoting E-Commerce Sites and Catalogs,”
Sept. 9, Catalog Success: Tactics & Tips