Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

Others agree about the timeliness of Zaroff’s idea. George Ittner, a catalog consultant recently named to UTC’s board of directors, says the catalog’s positioning and approach are strong. “The concept of selling organic apparel addresses people’s mentality right now: to be environmentally aware, but also fashion forward. Plus, the styling of UTC’s products is top-notch,” he says. “The organic component adds an appealing dimension to the buy.”