Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

Such variables have convinced Zaroff that her business plan is a timely one. “With all of the recent corporate scandals and the turmoil in the world, there’s a rising consumer consciousness to support companies that can demonstrate value and integrity in their product offerings,” says Zaroff. “Our concept of offering organic fashions is unique and timely. We merge art, style and nature in a way that’s sophisticated, soulful and chic.”