Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

Zaroff is not alone in her quest for cleaner, more environmentally sound solutions. Catalogers such as Patagonia and Norm Thompson also have made strong commitments to selling such products. And Nike, Armani, Marks & Spencer, and Timberland are moving into the organic-apparel market, according to Zaroff.