Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

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At a Glance:
Under the Canopy
12-month housefile: 5,000
Average order value: $161
Primary customer demographic: Women ages 25 to 55, HH income of $60,000 or more
List rental cost: At press time, this list was available for exchanges only.
List manager: D-J Associates, (203) 431-8777
Zaroff’s primary target demographic is the LOHAS market comprised of those concerned with “Lifestyles of Health and Sustainability.”