Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

Says Zaroff: “It’s costly to start a catalog from scratch, and a lot can go wrong. But if you have a timely and unique concept, as well as passion and tenacity, you can overcome the very formidable obstacles and pave the way to a successful future.”

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Under the Canopy
Headquarters: Boca Raton, FL
Founded: 1996
Products: Organic apparel, bed and bath items, footwear, gifts, accessories
Sales channels: 90 percent print catalog; 5 percent Web; 5 percent wholesale
Number of catalogs mailed in 2002: about 1 million
SKUs: 1,500 to 2,000
Catalog printers: Quebecor World and Arandell; B&W Press prints order forms