Under the Canopy: Organix Style with Soul
Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge
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Neil says UTC’s current weakness is initial seed funding. “The company needs to achieve critical mass in products to grow and be profitable. And with today’s constrictions on capital, that may be particularly difficult. UTC will need this to build a solid contact strategy,” he continues. Those caveats aside, however, Neil thinks UTC’s prospects are good. “Marci has some good ideas, which will help get the word out, and build the UTC brand.”
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Reported Donna Loyle
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