Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

Seta gave Zaroff a low-cost physical infrastructure so she could invest capital back into UTC. Fred Neil, president of Seta, said he gave UTC access to his company’s call center, inventory-control systems, shipping, receiving and other operations. In this way, Zaroff could keep her variable costs to a minimum, says Neil.