Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

But she learned some hard lessons, too. “Even with the best due diligence in the world, you can still get blindsided by something totally out of your control,” she says.

Another lesson: Get assistance from some industry stalwarts. And that’s exactly what she did.

The Incubation Stage

From July 2002 to this past July, UTC was incubated by Seta Corp., a jewelry and fragrance fulfillment and marketing company based in Boca Raton. Seta’s catalog and e-commerce titles include Palm Beach Jewelry, Designer Fragrance Outlet, International Fashions and myjewelrymart.com. And its jewelry-fulfillment clients include J.C. Penney, Sears and Lillian Vernon.