Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

This Boca Raton, FL-based catalog sells high-quality, fashion-forward apparel, bed and bath ware, gifts, footwear and accessories made of organic fiber grown without the use of toxic chemicals.

But the company almost didn’t make it out of the start-up phase. A fulfillment fiasco threatened to sideline the business early in its development. The title was kept alive by the tenacity and passion of UTC’s Founder, President and CEO Marci Zaroff whose merchandising philosophy can be summed up in one phrase: style with soul.