Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

But by the mid-1990s, Zaroff was ready for a change. “I realized that along with the growing popularity of organic food, yoga and eco-travel, consumers were ready to take the next step: apparel and home goods made from organic fibers,” she says.

She drew on her own sense of style to drive a new consumer fashion trend for which she coined the term ECOfashion®. Today, Zaroff is well-known in the organic-products industry. She teaches courses worldwide on organic fibers; is on the Organic Trade Association’s Organic Fiber Council Steering Committee; and is an anchor educator and active participant in the Global Organic Exchange, a group of companies committed to boosting the organic fiber industry.