Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

Zaroff says wholesaling is a great next step for UTC, because it increases the product quantities that can be produced, which ultimately drives up the company’s margins.

UTC’s USP

Zaroff has extensive expertise in business and the organic industry in particular — and that, say many who know her, is UTC’s unique selling proposition, or USP.