Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

“We’re very much a gourmet fashion experience,” says Zaroff. “But studies of the LOHAS market show consumers are willing to spend up to 20 percent more for products that are high-quality, healthy and sustainable.”

UTC selects manufacturing partners that share its underlying commitment to organic fibers, fair trade standards and corporate responsibility. The catalog’s merchandisers and their international liaisons ensure that product claims are checked for authentic fabrication, fit and quality, says Zaroff.