Organic fashions may be the next merchandise trend to watch, and Under the Canopy is at the leading edge

By Reported Donna Loyle

To help inform catalog shoppers about the fabrics used, the catalog displays brief explanations, such as:

Organic cotton

Imagine soil so clean, it produces a cotton so pure, it’s as good for the environment as it is for you. It’s organic cotton, and it’s free of chemicals for at least three years and enriched with organic matter. No synthetic agents added. No harsh bleaches, heavy metal dyes or formaldehyde included. Consider it a gift from Mother Earth and a pure luxury to wear.