Plan Next Year’s Catalog Program

The CEO gave a slow, deep sigh and said, “We have no goals; we have no strategies.”

A little strategic thinking about your goals can put you ahead of your competitors. And now’s a good time to do it, when you’re starting to plan next year’s program.

As for the catalog executives in my example above, after pondering their choices of growth, profit or pure survival as a goal, they opted for survival. Continuing the status quo was their primary goal.