Plan Next Year’s Catalog Program
Or: “Oh No! Not Again!”
Soon you’ll find you’ve gained some key insights into your products on your pages with your audience ... conclusions that no computer-generated report can reach alone. Save the marked-up catalog to use again next year to make your planning even stronger.
Susan J. McIntyre is president of McIntyre Direct, a full-service catalog agency and consulting firm based in Portland, OR. She can be reached at (503) 286-1400.
- Companies:
- McIntyre Direct
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