Plan Next Year’s Catalog Program
Or: “Oh No! Not Again!”
• A niche-specialties cataloger discovered that, contrary to industry wisdom for her specific audience, all brand extensions and new product introductions really did just lead to cannibalization of her main product line.
• One beverage cataloger discovered that, for super-premium products, the higher the price point, the more units he sold.
- Companies:
- McIntyre Direct
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