Plan Next Year’s Catalog Program

Virtually all catalogers get some sort of sales-by-product report — even those tortured souls (and there are many) who are using retailer/POS or wholesale/manufacturer software to run their catalog operations. With this report, the problem isn’t that you can’t find the report; it’s that many catalogers don’t bother to think very deeply about it. (Incidentally, the shovel didn’t move as a promo, either.)