Plan Next Year’s Catalog Program
Or: “Oh No! Not Again!”
“How many did you sell?” I asked.
“Zero. So two years ago we re-photographed it — super photo.”
“How many did you sell?”
“Absolutely none. So we put it on sale — great price.”
“How many did you sell?”
“Zip.”
I was afraid to ask. “So this year’s plan is ... ?”
“We’re offering it as a promotion. For free, it’s got to move.”
- Companies:
- McIntyre Direct
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