Plan Next Year’s Catalog Program
Or: “Oh No! Not Again!”
It’s important to note, however, that the canned reports generated by many catalog computer systems have two defects: They lack key-code descriptions, because nobody entered the descriptions. And they don’t have quantity-mailed data ... again, because nobody entered it.
The following steps can help you resolve such issues. First, find whomever assigned the key codes, learn their meanings and write them in by hand. Then do the same with quantities mailed by key code (your mailing house will have the data). The columns on your final sales by key-code spreadsheet should be:
- Companies:
- McIntyre Direct
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