Plan Next Year’s Catalog Program

“Our goal for next year is to have a goal.”

The national food cataloger had flown me to its planning meeting for next year’s program. As the company’s CEO called the meeting to order, I was concerned about making a good impression. Could I measure up to this high-level cataloger’s expectations?

I opened the meeting crisply: “Let’s start by discussing the basic goals and strategies you’ve used in the past.”