Partner With Your Vendors

A few weeks later we started work on the campaign. At press time we still didn’t have results, but I’ll certainly be excited to see them. If the test works, this will be a substantial amount of new business for both of our companies.

This never would have come up if the vendors’ reps hadn’t been comfortable sharing their current business challenges and asking for more business. Due to the long-term and satisfying relationship with this vendor, our company wanted to do something to help it. In the end, we came up with an idea that should provide great benefit to both of us.