Partner With Your Vendors

Following is an example of how sharing information and risk created a brand new opportunity for my company and one of our key vendors. Perhaps it will spawn ideas you can apply to your own situation.

Move Together

It started during a trade show I attended in Las Vegas. I was having dinner with some reps from one of our largest vendors, and we discussed the vendor’s current overall performance. The reps admitted their business with department stores was down, and they wanted to talk about ways to increase business with my company.