Optimizing Performance for Native Mobile Apps

As another example, retailers may notice application usage trends in particular regions and countries. This information helps them understand where they may need to prioritize their application marketing and visibility efforts.

5. Even though you have a native app, recognize that people might not use it. It can be wrong to assume people are going to download your native app just because you have one. Consumers routinely use both forms of mobile native apps and mobile web apps. If they're rushed, they might go straight for the mobile site vs. taking the time to download a native app. Delivering a superior mobile experience all-around presents a tremendous business opportunity. To succeed in today's mobile world and comprehensively reach engaged end users at or near the point of sale, retailers can't put all their eggs in one basket. Instead, they need to focus on performance excellence in both areas.