Optimizing Performance for Native Mobile Apps

1. Recognize that wireless networks aren't always conducive to excellent performance. Native apps may be pre-installed on a device, but ultimately these apps can only run as fast as the network allows. So, retailers can't just test native app performance over WiFi and assume their end users are having an excellent experience. Rather, retailers need to assume the lowest common denominator of wireless network capabilities and measure the true end-user experience at the most likely connection speeds.