Tips for Optimizing Your Site for Mobile Shoppers

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The final hurdle in mobile shopping is without doubt the hardest. This is the point when many consumers will simply quit. Anybody who has ever had to type their credit card, shipping, billing and account details on a mobile device will understand why most people drop off at this point. But there is some hope. Including a mobile wallet option such as PayPal or Google Wallet can dramatically increase conversion rates, sometimes as much as 30 percent. I always recommend to our clients that they actually show what mobile wallets they accept on their homepage so consumers know it's an easier mobile website to make purchases on.