Tips for Optimizing Your Site for Mobile Shoppers

Including scrolling navigation for size selection is a must. Another important factor to consider is where you place the "add to cart" button. In my company's usability studies, we've come across mobile websites which have the "add to cart" button about two mobile page lengths down. Without an obvious "add to cart" button in sight, consumers weren't aware that it was a commerce-enabled site that they could actually buy from.